We Saw a Pattern
No One Was Talking About
And we couldn't unsee it.
Ryan had built an eight-figure oil and gas firm, then watched his coaching practice fail spectacularly. Brook spent 15 years as an executive with Tony Robbins, catalyzing the explosive growth of Business Mastery. Between them, they'd worked with thousands of coaches and some of the biggest coaching companies on Earth.
We met while consulting for the same company. And within weeks, we both saw it:
Coaches and consultants everywhere were being taught marketing tactics, sales scripts, and lead generation hacks—but no one was teaching them how to actually run a business.
They were building Frankenbusinesses. Random tactics stitched together with hope. No foundation. No systems. No sequence.
And it was killing their longevity.
We decided to do something about it.
THE ORIGIN STORY
How EMPIRE Partners Was Born
EMPIRE didn’t start as a mastermind. It started as a boutique consulting firm—Ryan and Brook working intimately with seven and eight-figure coaching companies, diagnosing blind spots, building infrastructure, and fixing what was broken.
We loved the work. But we kept hearing the same request:
"I know you guys are consulting... but how can I work with you?"
One of those requests came from a former client we'd worked with. She knew what we were capable of. She said:
"You two need to create something. A real mastermind. One that honors the soul of the collective...where we get farther, faster, together."
We said yes.
Not because we wanted to build another mastermind. The world didn't need another guru promising six figures in six months.
But because we knew we could create something different. A place where competition didn't exist—only collaboration. Where every business got a custom roadmap, not a cookie-cutter program. Where the answer wasn't "we have all the answers," but "we have the PARTNERS who collectively do."
That's how EMPIRE Partners was born.
"I completed a 1:1 session with Brook 16 years ago— it literally saved mine and my childrens lives. I can't believe I have found you guys all these years later and now you are helping me transform other peoples lives through the work I do. I feel blessed every session I get to participate in."
Sheri Sabrdaran
The Peaceful Parent | Struggling Teens & Parents Coach
Does This Sound Like You?
✓ You're making money, but stuck in feast-or-famine cycles.
✓ You've tried random tactics, but nothing feels sustainable.
✓ You know you need systems, but you're not sure where to start.
If that's you, you're in the right place.
Discover your stage and get your personalized growth plan in 5 minutes.
Or keep reading to learn more about the EMPIRE team...
RYAN'S STORY
Ryan’s entrepreneurial journey didn’t start in coaching; it started in oil and gas. He worked his way up from a green independent contractor, to co-building and growing a service firm that scaled from zero to eight figures over a 15-year career. He knew how to grind, build, and sell.
But when he left that business to start his own coaching practice, everything fell apart. He chased shiny object tactics, hired the wrong people, and lost nearly $200,000 trying to figure it out alone.
At his lowest point, Ryan made a choice: I’m not quitting. But I’m done guessing.
He became an apprentice to his mentor Marc von Musser (Brook’s uncle), dove deep into high-ticket sales, and joined one of the biggest coaching companies in the world—teaching offers, funnels, and closings.
That’s when he saw it clearly: Coaches were being taught marketing and sales all day long. But no one was teaching them how to run a sustainable business. No one was teaching the sequence, the foundation, or the systems that prevent burnout and create predictable revenue.
That realization changed everything.
“Holy Moly! Our entire teams enrollment rate has jumped from 18% to over 36% over the last 90 days of implementing the Close Everyone sales system. We are having our biggest year ever!”
Rory Vaden
Brand Builders Group | King of Personal Branding
BROOK'S STORY
Brook spent 15 years with Tony Robbins—several as an executive leading the explosive growth of Business Mastery. He wasn't learning theory. He was in the trenches running events, building sales systems, leading teams, and watching what actually worked at scale.
Then COVID hit.
Working at an events company that couldn't run events, Brook faced a choice. The other executives—20 years older—were focused on getting to retirement. Brook was staring at something different:
Stay and rebuild someone else's business back to zero, knowing Tony would retire shortly after... or take everything he learned and build his own legacy.
Brook chose legacy.
When his uncle Marc got hurt, Brook stepped in to help—putting his own business on hold. It didn't feel good. He realized he didn't want to be an employee. He didn't want to work for someone else's mission.
He wanted to get back to his mission: taking everything he'd learned from Tony, from scaling businesses, and bringing it to people who could use it to create a deeper impact.
That mission brought him to EMPIRE.
"I have to tell you that both of you are so genuine. And if I know anything, I know people, and I know life. Trusting you was so easy, and it remains easy. Surrendering into your processes and letting you lead the way, especially right now, when I am half blind to what I'm supposed to be doing...is the most safe and comfortable feeling I've had in years. Thank you!"
Kristen Bomas
The Sage Template | Spiritual Coach and Therapist
WHAT MAKES EMPIRE DIFFERENT
We Don’t Have All the Answers. But We Have the Partners Who Do.
Here’s what most masterminds won’t tell you: No single coach, no single company, has all the answers for your business.
Your business is unique. Your stage is unique. Your constraints are unique.
That’s why we built EMPIRE as a partnership model—not a guru-driven program.
We bring together the best team in the industry. Coaches and experts with decades of experience across every pillar of business: marketing, sales, fulfillment, leadership, operations, mindset, and strategy.
We diagnose where you are and build a custom roadmap. No cookie-cutter programs. No generic advice. Just the right strategy, at the right stage, with the right support.
We believe in collaboration over competition. Peter Thiel said, “Competition is for losers.” We agree. EMPIRE is a space where high-achievers come together to think, create, and build as a collective. We rise together.
You’re Not Hiring Brook and Ryan. You’re Gaining Access to the Entire EMPIRE Ecosystem.
When you join EMPIRE, you’re not just getting two strategists. You’re getting a full roster of coaches, strategists, experts, and practitioners who’ve collectively built, scaled, and transformed businesses at every level—from solo practitioners to nine-figure enterprises.
This is what partnership looks like. Not one guru with a generic playbook, but a team of specialists who bring depth, diversity, and decades of real-world results.
This is your unfair advantage.
“When Lynae and I went all-in on building this business together 2 years ago, we knew we needed programs and a sales ecosystem. It’s taken 2 years, 5 coaches/strategists, and over $100K to get us to where we are now. When I tell you, I’m grateful, I’m grateful.
We are now building a sales organization with kick ass programs. Neither of which we had mapped out until we started working with you. I’m legit tearing as I write this! I can see a future for our business, and not just a highly paid passion project, but as a real business.”
Becca and Lynae
Powers Peak Potential | Corporate Trainer & Coaching Certification
MEET THE EMPIRE TEAM
The Coaches and Experts Who Make It All Work
Maggie Howard
DIRECTOR OF OPERATIONS AND LEAD PROJECT MANAGER
Maggie Howard is the Director of Operations and Lead Project Manager at Empire Partners, bringing over 12 years of experience supporting cross-department collaboration and execution. She manages operational systems, including ClickUp workflows, CRM structures, SOPs, and quarterly events, keeping sales, marketing, client fulfillment, and events aligned and on track.
Known for her reliability and attention to detail, Maggie keeps both projects and teams moving forward. Outside of work, she prioritizes time with her husband of 15 years, their three children, and their dog, Cooper - because while systems drive success, family defines it.
Melissa Von Musser
EMPIRE OUTCOME COACH
Melissa von Musser is a nationally recognized business and mindset coach, ranked as a top performer in multiple coaching organizations.
Melissa has served as a Platinum Mentor Coach for Tony Robbins, Director of Coaching for Buffini & Company, Travis Robertson, and Jimmy Rex WATT, and Founder of MVM Coaching & Training.
Known for her unique blend of emotional intelligence and strategic clarity, her clients value her empathetic leadership, sharp insight, and unmatched ability to help them unlock their next level of growth.
Allison Hare
PODCAST LAUNCH COACH
Allison Hare is an award-winning podcaster and creator of The Reinvention Room, a globally ranked show helping high-achieving women navigate bold transitions. With over six years of experience coaching personal brands and entrepreneurs, she has launched top podcasts generating over 50 million downloads and major sponsorships.
A former corporate sales executive with a BA in Communication, Allison is a sought-after podcast and brand strategist known for turning bold ideas into high-impact shows and successful ventures. Based in Atlanta with her husband and two children, she thrives on endurance challenges and meaningful work.
Marquis Bailey
HIGH LEVEL & SYSTEMS EXPERT
With over eight years of hands-on experience in GoHighLevel, Marquis understands why some businesses scale smoothly while others get stuck fixing broken automations. He blends marketing strategy with technical execution to build streamlined systems that reduce manual work and drive measurable ROI.
From funnels and workflows to CRM architecture and integrations, he has worked across GoHighLevel at scale. He created the GoHighLevel Mastery Bootcamp, a practical framework that reveals system gaps and elevates operational performance, while valuing time with his wife, Mica, and their daughters, Myla and Mariah.
Talia Riser
ORGANIC SOCIAL MEDIA STRATEGIST
Talia is a Strategic Advisor with 16 years of entrepreneurial experience focused on one key issue: why social media isn't generating revenue. As founder of We Rise Consulting, she identifies hidden gaps in digital presence and fixes what's blocking conversion.
She works with founders and CEOs ready to stop guessing and build audiences that convert, delivering clear, practical direction on what's broken and how to move forward.
Mike Ferrell
BUSINESS PLANNING STRATEGIST
Mike Ferrell is an award-winning author, speaker, and strategic business coach with nearly 40 years of experience.
Drawing inspiration from The Rule of Benedict, Mike integrates principles of stability, community, excellence, and profound hospitality into actionable tools for purpose-driven entrepreneurs and mission-focused organizations.
As the author of acclaimed books like Sell Like a Monk and The Sweet Spot, Mike empowers leaders to foster strategic growth, build cohesive teams, and create lasting impact.
Andrew Devlin
EMPIRE OUTCOME COACH
Andrew Devlin is a seasoned business and life coach with over 20 years of experience supporting purpose-driven entrepreneurs and high-impact leaders.
As a Platinum Mentor Coach for Tony Robbins and former Director of Training for Jason Drees Coaching, Andrew blends strategic execution with mindset mastery to help coaches overcome growth barriers and scale with confidence.
He's known for his structured yet heart-centered approach, drawing on his work with John Maxwell and his role as Co-Founder of Devlin Worldwide to empower clients to align purpose with profitability.
Ready to See Where You Are on the Path to Mastery?
You didn't get into this business to work 80-hour weeks, chase leads that ghost you, or wonder if next month's revenue will cover payroll. You got in because you're exceptional at what you do—and you know the right people need what you offer.
But here’s the reality: Without the right partners, you’ll keep grinding, burning out, and watching lesser coaches pass you by.
EMPIRE Partners exists to give you what you’ve been missing: a team of world-class strategists, a proven framework, and a community of high-achievers who rise together.
We don’t believe in cookie-cutter programs. We believe in diagnosing where you are, identifying what’s holding you back, and building a custom roadmap with the right partners to get you where you want to go.
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